SPORTS
Founded in 1923, Hummel has over 90 years of proud history. As a true heritage sports & lifestyle brand, here are some of the highlights of the brand throughout the ages. We have been in the game of sport for almost 100 years. It’s our passion. We honour the camaraderie, celebrate the wins, and applaud the ability to play, share, and enjoy sport throughout life. It’s our heritage and nothing makes us prouder. It defines and shapes our designs, sponsorships, people, teams, and initiatives. Our character is defined by joint team effort. We are challengers that won’t conform. We aren’t afraid to take a stand and speak up for what we believe. No matter what we do, we’re doing it together. Taking on every challenge we face. Because it takes courage to drive change. To stand out. And that’s our attitude.
After its founding in 1970, Prince quickly became an iconic presence in the tennis world. Since then, Prince has evolved into an influential sportswear and lifestyle brand. Prince prides itself in its authentic, bold, and inspirational convictions while continuing to offer their consumers not only its high-quality products but an overall lifestyle experience.
FIFA, the Fédération Internationale de Football Association, is an international self-regulatory governing body that organises football events worldwide, founded by Robert Guérin in Paris in May 1904. The brand has also grown to become well-known in the sports merchandise and apparel industry. FIFA World Cup 2028 is set to be the most exciting and inclusive World Cup of all time, as there will be 3 host countries, Canada, Mexico, and the United States, 16 host cities, and 46 teams competing for the ultimate prize in the football world. There will be 104 matches across 3 countries.
