LIFESTYLE
Austin Reed is one of the leading tailors of women’s and men’s formal and casual wear on the British high street. Founded by Austin Leonard Reed in 1900, they were the first menswear retailer to craft clothes with the same level of expertise as made-to-measure. By the 1990s, Austin Reed was granted with two Royal Warrants as official suppliers and outfitters to Queen Elizabeth, Prince Charles and the royal family.
Beverly Hills Polo Club was founded in 1982, inspired by the elegance and glamour of Beverly Hills as well as the heritage of polo. The brand's first fashion collections were presented by leading department stores. Beverly Hills Polo Club today has over 650 lifestyle stores, in addition to branded products with distribution in over 70 countries.
Dockers was launched by Levi Strauss & Co. in 1986, offering versatile, comfortable khakis for everyone, evolving into a brand that champions effortless style, everyday confidence, and self-expression. Their product icon, the original khaki pant, with the pleated front, relaxed fit khakis made from 100% cotton twill, offering a clean, work-appropriate alternative to jeans and dress pants, helped launch the "BUSINESS CASUAL" movement. Dockers refine everyday standards; their craftsmanship sets them apart down to the stitch. They are not fast fashion; they are versatile, innovative, and comfortable.
Since 1993, ECKO UNLTD. has been a global leader in youth culture. Representing a generation without boundaries, the brand successfully fuses music, design, streetwear, illustration, video games, action sports and more. Today, the brand remains in a class of its own with an uninhibited pulse on emerging trends and talent.
The brand founded by Carlo Valentino's son, Gianni Valentino, an active designer based in Italy. Gianni Valentino set its mark as an international brand in 1984 when leading Japanese fashion company Young Sangyo Co., Ltd distributed the brand in Japan. His designs exude a truly Italian style which focuses on the feel of material and sophisticated cutting.
G-Star RAW, a Dutch designer clothing company, was founded by Jos van Tilburg in Amsterdam in 1989. Their denim is accessible, rebellious, creative, and forward-thinking. They have the heart of a craftsman; they are obsessed with details, uncompromising tailoring, and sustainable manufacturing. It is their heritage, recognition, and brand identity.
Lee Cooper was founded in London's East End by Morris Cooper and has since become a global pioneer of workwear and classic, authentic denim. Owned by Iconix Brand Group and boasting over 4000 points of sale, including over 500 Lee Cooper branded stores, is enjoying double digit growth year on year.
We are Lois, the legendary Spanish denim brand.
We were founded in the 60s, an exciting era full of social and cultural changes that deeply marked our DNA, shaping us into a brand committed to the community and its surroundings.
Nautica was founded in 1983 by David Chu, who had one clear vision: to bring the inspiration of the sea to everyday style around the world. He grew Nautica from six outwear styles to a renowned global lifestyle brand with over 35 categories in over 65 countries. The original vision of reimagined nautical style continues to define the brand today. Nautica offers high-quality, versatile, and comfortable fashion with a multi-generational appeal and a refreshed take on heritage.
Route 66, also known as the Mother Road, is one of the first highways in the American road system, established in 1926 and removed in 1985. Today, the highway may have faded into history, but the name has never been stronger, living on as an authentic American lifestyle brand that connects generations and cultures. It is more than a highway; it symbolises hope, adventure, and timelessness. Route 66 is famous for neon signs, classic diners, quirky motels, and roadside attractions. Route 66 appeals mostly to young males but also reaches a broad audience.
Smiley is a lifestyle brand licensing company headquartered in London, England. Franklin Loufrani founded the company in 1971 with the goal of making the world a happier place to live. The Smiley's image was accompanied by the slogan "Take The Time To Smile." It was designed to indicate readers to which stories contained good news. Franklin's son Nicolas Loufrani took over in 1997 and began to create a new world using icons based on the original Smiley logo.
Zoo York is a style and social philosophy inspired by the New York City graffiti art subculture of the early ‘70s. In 1993, skateboarders Rodney Smith, Eli Gessner, and Adam Schatz founded the East Coast’s first true skate-inspired lifestyle brand; up until the early 1990s, skate culture in America was predominantly West Coast-based. The name originated from the tunnels in which the group skated, which passed under the New York City Zoo. The trio channelled creative inspiration from NYC’s rapidly evolving skateboarding, hip-hop, and graffiti scenes to produce a variety of culturally-relevant products that were dark yet gritty, just like New York City. A simple line of decks and t-shirts steadily grew into a full-blown streetwear collection marked by military surplus and urban-athletic styling that was designed to withstand the city’s rugged terrain.
