VESPA

In 1946, the first Vespa was presented to the general public in a Golf Club in Rome. The shield was embossed with the new Vespa logo on the newly launched scooter. 

Vespa is Italian for ‘wasp.’ Enrico Piaggio (the son of the founder of Piaggio, which owns Vespa) came up with the name after first seeing the MP6 prototype for the first time. He thought the wide back end, joined to the front end by a narrow waist, looked like the body of a wasp, with the steering column resembling antennae. 

Known for their classic, timeless designs, Vespa has withstood the test of time. This is easily shown by the ever-growing number of Vespa Interest Groups all around the world.