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LIFESTYLE

 
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Vespa is an Italian luxury scooter brand manufactured by Piaggio. Vespa was founded in 1946 and has grown from a single model motor scooter to a full line of scooters. In honour of this youth subculture, a special capsule collection of Vespa apparel and lifestyle accessories was created in 2018. Vespa's relationship with the fashion world was especially visible in the 2000s, with vehicle customization and fashion collaborations.

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Smiley is a lifestyle brand licensing company headquartered in London, England. Franklin Loufrani founded the company in 1971 with the goal of making the world a happier place to live. The Smiley's image was accompanied by the slogan "Take The Time To Smile." It was designed to indicate readers to which stories contained good news. Franklin's son Nicolas Loufrani took over in 1997 and began to create a new world using icons based on the original Smiley logo.

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Nautica was founded in 1983 by David Chu, who had one clear vision: to bring the inspiration of the sea to everyday style around the world. He grew Nautica from six outwear styles to a renowned global lifestyle brand with over 35 categories in over 65 countries. The original vision of reimagined nautical style continues to define the brand today. Nautica offers  high-quality fashion that is versatile and comfortable, with a multi-generational appeal, with a refreshed take on heritage.

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Lee Cooper was founded in London's East End by Morris Cooper and has since become a global pioneer of workwear and classic, authentic denim. Owned by Iconix Brand Group and boasting over 4000 points of sale, including over 500 Lee Cooper branded stores, is enjoying double digit growth year on year.

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The brand founded by Carlo Valentino's son, Gianni Valentino, an active designer based in Italy. Gianni Valentino set its mark as an international brand in 1984 when leading Japanese fashion company Young Sangyo Co., Ltd distributed the brand in Japan. His designs exude a truly Italian style which focuses on the feel of material and sophisticated cutting.

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Beverly Hills Polo Club was founded in 1982, inspired by the elegance and glamour of Beverly Hills as well as the heritage of polo. The brand's first fashion collections were presented by leading department stores. Beverly Hills Polo club today has over 650 lifestyle stores, in addition to branded products with distribution in over 70 countries.

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Austin Reed is one of the leading tailors of women’s and men’s formal and casual wear on the British high street. Founded by Austin Leonard Reed in 1900, they were the first menswear retailer to craft clothes with the same level of expertise as made-to-measure. By 1990s, Austin Reed was granted with two Royal Warrants as official suppliers and outfitters to Queen Elizabeth, Prince Charles and the royal family.

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